LTN Social Media Toolkit

Social Media Toolkit


Social Media Toolkit

 

Share Why You Light The Night

Please use the following tools to help guide your social media activity for your Light The Night participation, but please personalize and share your own stories, photos and experiences as much as possible.

I Will Light The Night


Light The Night Sample Social Post on Phone

TAG The Leukemia & Lymphoma Society (LLS) and Light The Night on your posts. This way, we’ll see and engage and potentially share.

Facebook

  • @The Leukemia & Lymphoma Society
  • @Light The Night LLS
  • Simply put an @ symbol and begin writing the name to tag on Facebook. A drop-down menu will appear; select the verified LLS account.

X (formerly Twitter)

  • @LLSUSA

Instagram

  • @LLSUSA

LinkedIn

  • @The Leukemia & Lymphoma Society

TikTok

  • @llsusa

Use HASHTAGS in your captions. Hashtags help expose your posts to new people, as well as help The Leukemia and Lymphoma Society, find your content.

Hashtags to use:

  • #LightTheNight #LLSUSA

Social media best practices indicate the number of hashtags to use per post are:

  • Facebook: 0-1
  • Twitter: No more than 1 hashtag per post
  • Instagram: No more than 3-5 hashtags
  • LinkedIn: 1
  • TikTok: 2-3

Facebook & Instagram Posts

On desktop, right click "save image as" or on mobile, press & hold until a prompt pops up and save image on your camera roll.

Facebook and Instagram Post
Facebook and Instagram Post
Facebook and Instagram Post
Facebook and Instagram Post
Facebook and Instagram Post
Facebook and Instagram Post
 

Instagram Stories – Make Your Own

On desktop, right click "save image as" or on mobile, press & hold until a prompt pops up and save image on your camera roll. Customize your graphic to share your story and why you Light The Night.

Instagram Stories graphic
Instagram Stories graphic
Instagram Stories graphic
Instagram Stories graphic
Instagram Stories graphic

For Instagram and Facebook Stories:

Utilize stickers such as polls, questions, countdowns, etc. to generate more engagement and views.

Search for Light The Night giphy stickers in Instagram Stories to add some fun and movement to your story

Remember to tag LLS in your story

For additional participant resources and tools, please click here.